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  • Rentschler, Ruth
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  • Hede, Anne-Marie
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  • Rentschler, Ruth
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  • Hede, Anne-Marie
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    Museum marketing : competing in the global marketplace / edited by Ruth Rentschler and Anne-Marie Hede
     
    AUTHOR(S): 
    Rentschler, Ruth
    Hede, Anne-Marie
    PUBLICATION: 
    Amsterdam [etc.] : Butterworth-Heinmann, cop. 2007
    PHYS.DESCRIP.: 
    XXVI, 270 p. : il. ; 24 cm
    NOTES: 
    Contém referências bibliográficas e índice
    ISBN: 
    978-0-7506-8065-3
    SUBJECTS: 
    Museus -- Marketing
    UDC: 
    069
    CALL NUMBER(S): 
    MLG 263
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