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  • Carter, David E.
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  • Rayport, Jeffrey F.
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  • Carter, David E.
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  • Rayport, Jeffrey F.
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    Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport
     
    AUTHOR(S): 
    Carter, David E.
    Rayport, Jeffrey F.
    PUBLICATION: 
    New York : Hearst Books, cop. 1999
    PHYS.DESCRIP.: 
    183, [1] p. : principalmente il. color. ; 26 cm
    NOTES: 
    Contém bibliografia e índice
    ISBN: 
    0-8230-6631-2
    SUBJECTS: 
    Design -- Marcas -- Séc. 20
    UDC: 
    74"19"
    CALL NUMBER(S): 
    DE 3177
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    CallVol.AccessStatus 
    DE 31770MonographsIn stack

     
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