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  • Davidson, Hugh
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  • O'Reilly, Anthony J. F.
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  • Davidson, Hugh
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  • O'Reilly, Anthony J. F.
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    Offensive marketing or how to make your competitors followers / Hugh Davidson ; [foreword by Anthony J. F. O'Reilly]
     
    AUTHOR(S): 
    Davidson, Hugh
    O'Reilly, Anthony J. F.
    PHYS.DESCRIP.: 
    415 p. : il. ; 20 cm
    NOTES: 
    . - Contém apêndices, notas e índice
    ISBN: 
    0-14-009117-3
    SUBJECTS: 
    Marketing -- Estratégias
    UDC: 
    658.8
    CALL NUMBER(S): 
    CS 1092
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    CS 10920MonographsIn stack

     
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