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  • Lancaster, Geoffrey
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  • Massingham, Lester
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  • Lancaster, Geoffrey
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  • Massingham, Lester
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    Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham
     
    AUTHOR(S): 
    Lancaster, Geoffrey
    Massingham, Lester
    EDITION: 
    2nd ed
    PUBLICATION: 
    London [etc.] : McGraw-Hill Book Company, imp. 1997
    PHYS.DESCRIP.: 
    496 p. : il. ; 25 cm
    NOTES: 
    . - Contém índice
    ISBN: 
    0-07-707728-8
    SUBJECTS: 
    Marketing -- Séc. 20
    UDC: 
    658.8"19"
    CALL NUMBER(S): 
    CS 951
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    CS 9510MonographsIn stack

     
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