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Capa e sumário da publicação (260 KB)
This author(s) on 'Google books'
Andreasen, Alan R.
This author(s) on 'Google scholar'
Andreasen, Alan R.
Social marketing in the 21st Century / Alan R. Andreasen
1412916348
Social marketing in the 21st Century / Alan R. Andreasen
194063
AUTHOR(S):
Andreasen, Alan R.
PUBLICATION:
Thousand Oaks ; London ; New Delhi : SAGE Publications, cop. 2006
PHYS.DESCRIP.:
VII, 263 p. ; 23 cm
NOTES:
Contém referências bibliográficas e índice
ISBN:
1-4129-1634-8
SUBJECTS:
Marketing
--
Aspectos
sociais
--
Séc
.
21
Organizações não governamentais
--
Aspectos
sociais
--
Séc
.
21
UDC:
658.8"20"
658.1"20"
CALL NUMBER(S):
SNL 148
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SNL 148
0
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