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  • Levitt, Theodore
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  • Levitt, Theodore
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    The marketing imagination / Theodore Levitt
     
    AUTHOR(S): 
    Levitt, Theodore
    EDITION: 
    New, expanded ed.
    PHYS.DESCRIP.: 
    XXV, 238 p. : il. ; 24 cm
    NOTES: 
    . - Contém índice
    ISBN: 
    0-02-919090-8
    SUBJECTS: 
    Marketing
    UDC: 
    658.8
    CALL NUMBER(S): 
    CS 1090
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    CS 10900MonographsIn stack

     
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