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  • Jacoby, Jacob
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  • Jacoby, Jacob
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    The comprehension and miscomprehension of print communications : an investigation of mass media magazines / Jacob Jacoby, Wayne D. Hoyer
     
    AUTHOR(S): 
    Jacoby, Jacob
    PUBLICATION: 
    New York : Advertising Educational Foundation, 1987
    PHYS.DESCRIP.: 
    273 p. : il. ; 23 cm
    NOTES: 
    . - Contém notas à margem
    ISBN: 
    0-8058-0087-5
    PROVENANCE: 
    Colecção Pedro Miguel Frade
    CALL NUMBER(S): 
    MF 199
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    MF 1990Access restrictedIn stackObra de acesso reservado. Sujeito a autorização.

     
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