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  • Kotler, Philip
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  • Armstrong, Gary
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  • Kotler, Philip
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  • Armstrong, Gary
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    Marketing : an introduction / Philip Kotler, Gary Armstrong
     
    AUTHOR(S): 
    Kotler, Philip
    Armstrong, Gary
    EDITION: 
    4th ed
    PUBLICATION: 
    Upper Saddle River, New Jersey : Prentice Hall International, cop. 1997
    PHYS.DESCRIP.: 
    585 p., [118] p. : il. color. ; 26 cm
    NOTES: 
    . - Contém índices
    ISBN: 
    0-13-263120-2
    SUBJECTS: 
    Marketing -- Séc. 20
    Marketing -- Ensino
    UDC: 
    658.8"19"
    CALL NUMBER(S): 
    CS 940
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